BOB TATUM

CREATIVE DIRECTION | BRANDING | RETAIL ADVERTISING SPECIALIST

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Michaels

MICHAELS

Michaels produced a craft how-to catalog for Halloween and Christmas. This is an example of the Halloween book one year.

CLIENT

Michaels Stores, Inc.

WHAT I DID

As the Director of Creative Services for Michaels, I oversaw the design, photography and production of this piece. One of my talented agency partners was responsible for the actual execution. The fun type and colorful design were a true representation of the Michaels brand.

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