BOB TATUM

CREATIVE DIRECTION | BRANDING | RETAIL ADVERTISING SPECIALIST

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Tog Shop Comps

TOG SHOP

Concept work for The Topshop, a former women's clothing catalog. At the time they were interested in creating a more youthful version of their main catalog, TOG.

AGENCY

Emergence, Inc.

WHAT I DID

Using swipe photography to illustrate the new TOG brand look and feel, I designed this piece as a comp of that new look. A new logo and fresh clean type were also recommended to the client.

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